Lane Jordan | Creative Direction & Design
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Apothic Cellar

Apothic breaks the mold of traditional wine. It’s bold, mysterious and a top wine among millennials. To connect with this target we created a series of digital experiences all housed in the Apothic Cellar.

Apothic Case Study

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The Apothic Cellar

The Apothic Cellar

A shadowy basement for the brands website.

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Digital Palm Reader

For the flagship red blend, we created a digital palm reader to help people discover their destiny based on the ancient art of palmestry.

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