Lane Jordan | Creative Direction & Design

Apothic Cellar

Apothic breaks the mold of traditional wine. It’s bold, mysterious and a top wine among millennials. To connect with this target we created a series of digital experiences all housed in the Apothic Cellar.

Apothic Case Study

The Apothic Cellar

The Apothic Cellar

A shadowy basement for the brands website.


Digital Palm Reader

For the flagship red blend, we created a digital palm reader to help people discover their destiny based on the ancient art of palmestry.