Lane Jordan | Creative Direction & Design

The Way of the Brisk

In the summer of 2007, we set out to make “The Way of the Brisk” starring MMA Champion Chuck Liddell. It was to be the most epic stop motion animated commercial in history. But the entire production collapsed when the puppeteer who created Tiny Chuck Liddell foolishly attached his powerful puppet fists before inserting his tiny puppet brain with disastrous results. This is the untold story of the story that was never told.