As the weather heats up, so do the beer wars. With people heading outside for fun, we suggested Lone Star get their attention by throwing a party where so many Texas get-togethers start…on the porch. We positioned the “National Beer of Texas” as the reason for the season and recruited hyperlocal influencers to serve up everything our audience would need to throw the ultimate party on their own porch.
We asked a diverse group of real-life Texans—a Houston chef, a San Antonio mixologist, and a San Antonio/Austin-based DJ duo—to tell us about their authentic experiences on the porch.